Eligibility Criteria

Speakers

Agenda

Event Location

FAQs

The Executive Marketer Summit

MAY 12-13, 2025  •  CHICAGO, IL

The Executive Marketer Summit is a selective, application-based event for executive marketing professionals. Designed to address real-world challenges, this vendor-free environment fosters meaningful connections and insights. Applications are reviewed to maintain a high-quality experience, where attendees explore how disruption fuels innovation and business growth.

Applicants are assessed based on leadership level and experience to ensure peer-to-peer interactions. The summit is for executives responsible for driving growth and overseeing marketing and communications strategies.

Factors considered for acceptance include:

• Holding title of CMO/CEO/VP or higher
• Not occupying a role that involves active selling to fellow marketers
• Leading an organization with 250+ employees
• Organization’s annual revenue exceeding $5 million
• Managing a team of at least 10 full-time employees (this may vary by company size)
• Reporting within three levels of the CEO (this may vary by company size)

AWARD-WINNING MARKETER, CULTURAL TRANSLATOR, PROFESSOR AND BEST-SELLING AUTHOR

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EXECUTIVE FELLOW

HARVARD BUSINESS SCHOOL

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SVP & GM, US MARKETING

ANCESTRY

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CHIEF DIGITAL AND TRANSFORMATION OFFICER

BRIGHT HORIZONS

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CHIEF MARKETING AND TRANSFORMATION OFFICER

ANALOG DEVICES

CHIEF MARKETING OFFICER

CHICAGO FIRE FC

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CHIEF OPERATING OFFICER | CHIEF MARKETING OFFICER | GENERAL MANAGER

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CHIEF REVENUE OFFICER

THE DIVERSITY MOVEMENT, A WORKPLACE OPTIONS COMPANY

PLEZi NUTRITION

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Dissect the internal and external factors that invoke the need to take risks from competition to innovation to social issues to organizational

change

Conduct an in-depth look at why, how, and when marketing disruptors drive innovation, turning challenges into exciting opportunities for success.

Uncover what gets in the way of risk-taking or what happens when risks don’t pay off

Effectively manage across the executive suite

Scenario planning, communication strategies, and risk assessment

Develop your skills to effectively support risk management

Identifying the insights and signals marketers need to heed to remain future-proof

Exploring the potential industry and societal disruptions ahead that will demand risk-taking and bold leadership

Equipping teams and organizations with the network, resources, strategies and tools to be disruption-ready

The agenda is subject to change.

12:00 p.m. Lunch & Networking

1:00 p.m. Welcome & Opening Session

1:30 p.m. Influencing the Inner Circle 

Industry trailblazers will share how to evaluate your influence within the C-Suite, drive innovation and transform business strategies. Key topics include gaining influence at the executive table, demonstrating marketing’s value beyond traditional metrics and leading organizational strategy. 

2:15 p.m. Small Group Discussion

Consider how the preceding panel insights apply to your work. Through guided questions, uncover key lessons, identify challenges and collaborate with peers to create actionable solutions.

2:45 p.m. Personalization: The New Competitive Battleground

David Edelman will describe how personalization is the key to unlocking the GROWTH potential of AI. It is a broader strategy, not just a marketing tactic, that provides marketing leaders with an opportunity to guide the C-Suite forward. He'll lay out the five "promises of personalization" -- empower me, know me, reach me, show me, delight me -- providing a framework for shaping your strategy, prioritizing investments, and planning pilots. Along the way, he'll illustrate how AI is way more than ChatGPT and public LLM's -- there are different AI capabilities that can enable the five promises, and leaders have already been incorporating them into their operations for several years. This is not the future. It is becoming a basis of competition right now.

3:30 p.m. C-Suite Synergy: Aligning Marketing with Leadership

Step into the minds of non-marketing C-suite leaders to understand their needs from the CMO for driving organizational success and enhancing influence. This panel will discuss financial considerations, technology integration, diversity and inclusion initiatives, and collaboration opportunities between marketing and other functions.

4:15 p.m. Small Group Discussion

Consider how the preceding panel insights apply to your work. Through guided questions, uncover key lessons, identify challenges and collaborate with peers to create actionable solutions.

4:45 p.m. Turn Insights into Action

In this interactive session, leverage insights from previous discussions to identify opportunities for innovation in your work. Through collaborative exercises and guided discussions, attendees will translate the lessons learned into actionable strategies aimed at fueling innovation and fostering growth within their organization.

5:30 p.m. Break Before Tonight’s Networking Event

Take some time to refresh and recharge before the evening's festivities. Network with fellow attendees or simply unwind and prepare for the evening ahead. 

6:30 p.m. Dinner & Discussions

8:00 a.m. Breakfast & Networking

9:00 a.m. Dare to Disrupt: Bold Moves in Marketing

Join visionary leaders as they share their stories of leveraging bold strategies to transform marketing. Discover how exploring new customer segments, disrupting traditional channels, leveraging community power, and adopting cutting-edge technologies have driven significant growth and organizational change.

9:45 a.m. Small Group Discussion

Consider how the preceding panel insights apply to your work. Through guided questions, uncover key lessons, identify challenges and collaborate with peers to create actionable solutions.

10:15 a.m. Trailblazer Talk

Discover bold stories of reshaping the marketing landscape through unconventional strategies. This engaging interview-style session features an individual or organization, followed by an interactive Q&A.

11:00 a.m. Future-Proofing Marketing: No Crystal Balls Required

Explore strategies to thrive in the future of marketing by embracing innovation, data, and experimentation. In this dynamic discussion, we'll delve into strategies to evolve with emerging trends and lead your organization toward success in a rapidly changing world. 

11:45 a.m. Small Group Discussion

Consider how the preceding panel insights apply to your work. Through guided questions, uncover key lessons, identify challenges and collaborate with peers to create actionable solutions.

12:15 p.m. Lunch & Networking

1:15 p.m. Turn Insights into Action

In this interactive session, leverage insights from previous discussions to identify opportunities for innovation in your work. Through collaborative exercises and guided discussions, attendees will translate the lessons learned into actionable strategies aimed at fueling innovation and fostering growth within their organization.

2:00 p.m. Closing Session 

2:30 p.m. Conclusion of Event

12 S Michigan Avenue 

Chicago, IL 60603

312-940-3552

We’ve secured an AMA room block at a special rate of $279.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 17.4%, but are subject to change).  

Or you can call Reservations at 312-940-3552 and reference Executive Marketer Summit or the Group Code G-MCR0.

The reservation cut-off date is April 18, 2025.

Visit Choose Chicago for additional city and culture information.

choosechicago.com

Accessibility in Chicago
choosechicago.com/plan-your-trip/accessibility-in-chicago

ADA

The AMA is committed to providing all attendees with equal access to our meetings. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

While we recognize the potential for business collaborations within our network, it is paramount that the Executive Marketer Summit remains a confidential and trusted environment for all participants.

We enforce a stringent non-solicitation policy, prohibiting any form of proactive sales or marketing efforts, as well as solicitation of goods or services intended to generate future business among Executive Marketer Summit attendees. This includes overt, indirect, and implied solicitations, unless expressly invited to do so. Spamming, such as posting repetitive or multiple variations of content, is strictly prohibited.  

With limited seats available, we invite CMOs, CEOs, VPs, SVPs, and EVPs to apply for an opportunity to attend this exclusive gathering of industry leaders dedicated to the vanguard of marketing excellence.

May 12-13, 2025 
Chicago, IL at the Chicago Athletic Association Hotel

HOW ARE INVITE REQUEST FORMS REVIEWED, AND WHAT IS THE EXPECTED RESPONSE TIME?

Our AMA Business Team carefully evaluates Invite Request Forms based on the outlined acceptance criteria.

After your application is assessed, you will receive an email outlining the next steps or providing the reasons for rejection.

If accepted, you will be provided a payment link.

Please note that your spot is not confirmed until payment is received. Given the limited availability, we recommend completing payment promptly.

WHY ARE EXECUTIVE MARKETERS IN ROLES THAT ACTIVELY SELL TO FELLOW MARKERS INELIGIBLE TO ATTEND?

To preserve the purpose and integrity of the event, we prohibit solicitation activities. This policy ensures that attendees can engage in meaningful discussions and establish authentic connections with their peers in a trusted environment.

WHAT ARE THE EVENT POLICIES?

By attending an AMA event, you acknowledge and agree to adhere to the established policies.

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